Sunday, June 10, 2012

Google Doodle Innovation Map

Mapping Google's Innovation to NeCSI Process

Last week, I looked at the high level of innovation Google creates with its brand identity. This week, I am mapping Google's innovation process to the NeCSI process

Google describes the history and process of the Google doodle brand identity on its "About Doodles" page. 

Monday, June 4, 2012

A World Without Google

Tacit Brand Identity Raising Priority

Consistency in brand identity is less important than it once was. In the days when consumers sifted through stacks of similar brands at the supermarket, searching for their familiar brand, a consistent brand identity was extremely important. The Coca-Cola brand logo has undergone only half a dozen minor changes in its 125 year history. However, modern brands are less strict about consistent brand identity. Google has promoted over 1,000 wildly different brand identities in just over 10 years!